In a recent episode of Pulse’s Hot Takes podcast, controversial comedian and reality star DeeOne fired up conversations about the impact of social media activity—or the lack of it—on Nigerian celebrities. His comments have brought to light how stars like Genevieve Nnaji may be losing out in the digital age, especially compared to more active online personalities.
Why Being Seen Online Matters, According to DeeOne
DeeOne did not hold back his thoughts. He stated clearly:
“Genevieve not talking much on social media is not helping her. Genevieve not posting on social media every time is reducing her brand. Let me rephrase it—anybody who is not posting constantly is not top of mind.”
He went further to suggest that the mystery surrounding some celebrities actually works against them in today’s fast-moving digital world. “Celebrities with mysterious personalities don’t trend on social media and rarely make the news,” he said.
Who’s Hotter Online? Genevieve Nnaji vs. Peller
To make his point clearer, DeeOne compared Nollywood legend Genevieve Nnaji to popular TikToker Peller.
“What makes her [Genevieve] different from other actresses? Number one from when? Since which year? Peller right now is more relevant on the internet space in Nigeria than Genevieve Nnaji,” he boldly declared.
According to DeeOne, being constantly present on platforms like Instagram, Twitter, and TikTok helps celebrities stay in the public eye and attract more fans, brand deals, and media attention.
The Big Question: Is Social Media Presence Everything?
DeeOne’s comments have stirred mixed reactions from fans and other celebrities. While some agree that being active online is crucial for staying relevant, others argue that true talent and quality work should speak for themselves.
For example, chef and media personality Uriel Oputa has previously defended celebrities who choose to keep a low profile. She pointed out the dangers of social media, including online bullying and mental health struggles, and suggested that not everything should be shared for clout.
Genevieve Nnaji: Still a Force Behind the Scenes
Despite her quiet online presence, Genevieve Nnaji remains a respected and influential figure in Nollywood. She continues to work on major projects and has even made moves in Hollywood. Her choice to stay out of the spotlight may limit her trending power on social media, but it has not stopped her from making important contributions to the entertainment industry.
Is Social Media Presence Everything?
DeeOne’s comments have sparked a heated debate. While some fans and industry watchers agree that constant online activity is crucial, others argue that true talent and quality work should matter more.
Chef and media personality Uriel Oputa has previously defended stars who keep a low profile, pointing out the dangers of social media—such as cyberbullying and mental health struggles. She insists that not everything should be shared for clout.
Kate Henshaw, a veteran Nollywood actress, is another example of a celebrity who stays relevant without chasing the spotlight. She uses her platforms to inspire, connect, and avoid unnecessary controversy, proving that substance can outshine showmanship
Social media has transformed how Nigerian celebrities interact with fans and build their brands. Stars like Davido, Wizkid, and Funke Akindele have millions of followers and use their platforms to promote music, movies, and even philanthropy.
However, there’s a darker side: the illusion of perfection online can create unrealistic expectations for fans, especially young people. Many celebrities only show the glamorous side of their lives, hiding struggles and challenges. This can lead to mental health issues and a distorted sense of success among fans.
Quote of the Day
“Social media is a tool, not a toy. Use it to inspire and connect, not to show off or tear others down.”
The debate over social media’s role in celebrity success is far from over. While DeeOne and others argue that constant posting is essential for staying relevant, voices like Uriel Oputa and Kate Henshaw remind us that authenticity, talent, and mental well-being are just as important. Nigerian celebrities now have a choice: chase viral fame or focus on building a lasting legacy. In the end, social media is powerful, but it’s only one piece of the puzzle. True celebrity is about more than just trending online—it’s about making an impact both on and off the screen.
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