Privacy Policy

1. Data We Collect

In accordance with the Nigeria Data Protection Regulation (NDPR) 2019 and the Nigeria Data Protection Act 2023, we collect the following categories of personal data:

Information You Provide

• Account information: name, email address, phone number, date of birth
• Profile data: display name, biography, profile picture
• Content: videos, comments, messages you create on the Platform
• Payment information: bank account details for creator payouts (processed securely via licensed payment processors)

Information Collected Automatically

• Device information: IP address, browser type, operating system, device identifiers
• Usage data: pages visited, videos watched, watch time, interactions
• Location data: approximate location based on IP address (state/city level)

2. How We Use Your Data

We process your personal data on the following lawful bases under the NDPR:

• Consent: Personalised recommendations, marketing communications, targeted advertising
• Contract Performance: Providing Platform services, processing creator payments, account management
• Legitimate Interest: Platform security, fraud prevention, service improvement, analytics
• Legal Obligation: Tax reporting, compliance with Nigerian law, responding to lawful requests

3. Data Storage & Security

Your data is stored on secure servers. We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit (TLS 1.3) and at rest (AES-256)
• Regular security audits and penetration testing
• Access controls and authentication for internal systems
• Data retention: Account data is retained for the duration of your account plus 2 years after deletion

Where data is transferred outside Nigeria, we ensure adequate safeguards are in place as required by the NDPR.

4. Data Sharing

We do not sell your personal data. We may share data with:

• Service providers: Hosting, CDN, payment processing, analytics (under data processing agreements)
• Advertising partners: Aggregated, anonymised data for ad targeting and measurement
• Legal authorities: When required by Nigerian law, court order, or to protect safety
• Business transfers: In the event of a merger, acquisition, or asset sale

5. Your Rights Under NDPR

Under the Nigeria Data Protection Regulation, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate personal data
• Erasure: Request deletion of your personal data
• Restriction: Restrict processing of your data in certain circumstances
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interest or direct marketing
• Withdraw Consent: Withdraw consent at any time without affecting prior processing

To exercise these rights, contact our Data Protection Officer at privacy@akewe.com. We will respond within 30 days.

6. Cookies & Tracking

We use cookies and similar technologies for:

• Essential cookies: Required for Platform functionality (authentication, preferences)
• Analytics cookies: Understanding how users interact with the Platform
• Advertising cookies: Delivering relevant ads (requires consent)

You can manage cookie preferences through your browser settings or our cookie consent banner.

7. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights:

You also have the right to lodge a complaint with the National Information Technology Development Agency (NITDA) if you believe your data protection rights have been violated.